[COZY] Incense Stick Branding

COZY is a comprehensive graduation thesis project that modernizes the traditional incense ritual through a "Modern Oriental" lens, encompassing the entire design process from brand identity and structural engineering to final incense stick packaging. To transform incense into a premium 10-minute mental escape for urban dwellers, I hand-drew intricate mandalas and engineered a unique "Calendar Structure"—a functional, all-in-one kit housing incense sticks, matches, and a holder. By personally handling every touchpoint—from brand DNA to the physical dielines of the package—I created a cohesive "healing object" that proves incense sticks can be a sophisticated, year-long companion for the body, mind, and soul.